Privacy Policy

This Privacy Policy describes how Bay Area School Guide (operated by Meridian Keystone Real Estate Group — "MK Group," "we," "us," or "our") collects, uses, discloses, and protects personal information you provide when accessing bayareaschoolguide.com (the "Site"). We take your privacy seriously and are committed to complying with applicable laws, including the California Consumer Privacy Act (CCPA/CPRA).

1. Information We Collect

1.1 Information You Provide Directly

When you complete a contact form, subscribe, or otherwise communicate with us, we collect:
· Name, phone number, and email address
· Additional information you voluntarily provide in form notes (such as school district of interest, child's grade, home-buying intent)
· The content of emails, calls, or messages you send us

1.2 Information Collected Automatically

When you visit the Site, we automatically collect, through cookies and similar technologies:
· Device and browser information (type, version, operating system, screen resolution)
· IP address and approximate geographic location inferred from IP
· Pages visited, time spent, navigation paths, referral sources
· Advertising tracking parameters (UTM parameters, GCLID, etc.)

2. How We Use Your Information

We use your information to:
· Respond to your inquiries and provide school district information, school-selection advice, and home buying/selling consulting
· Contact you by phone, email, or message to respond to your requests
· Analyze site traffic and measure content and marketing performance
· Improve website experience and service quality
· Comply with legal obligations, prevent fraud and abuse

3. Third-Party Services and Disclosure

To deliver and optimize our services, we share necessary information with these third-party service providers:

Google LLC — Google Analytics 4 for traffic analysis and Google Ads for advertising and conversion measurement. This data is governed by Google's privacy policy: policies.google.com/privacy

Meridian Keystone Real Estate Group (mkbayarea.com) — Contact form submissions on this Site are securely transmitted to MK Group's main-site API (mkbayarea.com/api/leads) for unified management so that the MK Group team can respond promptly.

Feishu / Lark (owned by ByteDance) — MK Group uses Feishu as its customer relationship management system to store and manage your submitted lead information.

Keller Williams Realty — When a transaction proceeds to formal execution, Keller Williams, as MK Group's licensed brokerage, participates in handling transaction documents and compliance.

Except as described above and as required by law, we do not sell, rent, or otherwise disclose your personal information to third parties.

4. California Residents' Privacy Rights (CCPA/CPRA)

If you are a California resident, under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the following rights:

· Right to Know: Learn about the categories and specific pieces of personal information we collect, use, or disclose
· Right to Delete: Request deletion of your personal information (except where retention is legally required)
· Right to Correct: Request correction of inaccurate personal information
· Right to Opt-Out of Sale/Sharing: Opt out of the sale or sharing of your personal information (note: we do not "sell" personal information)
· Right to Limit Use of Sensitive Information: Restrict our use of sensitive personal information
· Right to Non-Discrimination: You will not face differential treatment for exercising these rights

To exercise these rights, please contact us using the methods provided in Section 9. We will respond within 45 days of receiving your request.

5. Cookies and Tracking Technologies

This Site uses cookies and similar technologies for:
· Functional support (e.g., storing UTM parameters during your session)
· Analytics (Google Analytics 4)
· Advertising and conversion tracking (Google Ads)

You can manage or disable cookies through your browser settings, but this may affect site functionality.

6. Data Security

We implement reasonable technical and administrative safeguards, including HTTPS encryption and access controls, to protect your personal information. However, no method of internet transmission or storage is 100% secure.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this Policy, or as required by law (for example, California real estate transaction documents must be retained for 3 years). Beyond this period, we delete or anonymize the data.

8. Children's Privacy

Although this Site covers school district and school content, it is directed at parents and guardians, not children. Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us promptly and we will delete it.

9. Contact Us

For any questions, comments, or requests regarding this Privacy Policy or the handling of your personal information, please contact:

Meridian Keystone Real Estate Group
· Marie Wang — marie.wang@kw.com · 650.618.1222 · California DRE License #02110980
· Kevin Mo — kevin.mo@kw.com · 408.477.6638 · California DRE License #02127623

Affiliated brokerage: Keller Williams Realty (Equal Housing Opportunity)
Office: 19900 Stevens Creek Blvd, Suite 100, Cupertino, CA 95014

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect legal changes or changes to our business practices. Material changes will be posted on this page and the "Last Updated" date at the top will be refreshed. Please review this page periodically. Your continued use of the Site after changes take effect constitutes acceptance of the revised policy.